The City of Crescent City is an Equal Opportunity Employer.
Please remember that only applicants that meet minimum qualification for the position will be considered for City employment. All applicants, at the time an interview is scheduled, will be asked to provide proof of diplomas, degrees, current licenses, and certifications.
We are pleased that you have chosen to explore employment opportunities with the City of Crescent City and we wish you well in your search for employment.
Public Works Maintenance
The City of Crescent City is accepting application for a maintenance position with the Public Works Department.
CRA/Main Street Manager
Job Title: CRA/Main Street Manager
Salary Range $50,000 Annually
Job Type Full Time (Exempt)
Location: 3 N. Summit Street, Crescent City, Florida
Under the direct supervision of the City Manager, performs routine and complex responsible work coordinating the City’s economic redevelopment activities and projects within the Community Redevelopment Areas (CRA) of the city. This job has no supervisor responsibilities.
Essential Job Functions:
• Coordinate and oversee the establishment a “Main Street” type organization and apply for Florida Main Street designation.
• Attends CRA Board meetings, prepares and distributes CRA agenda packages, provides information on programs.
• Attends City Commission meeting and makes presentation on behalf of the CRA Board as required.
• Participates in meetings and public hearings to present information or facilitate discussion of the CRA and its various programs and responsibilities.
• Assist with identifying and assessing redevelopment projects to determine feasibility for priority status.
• Coordinate all present and future Economic Development Programs within the City Community Redevelopment Areas. Future program could will include the Florida Main Street Program and the National Register of Historic Places.
• Project Management:
o Monitors budgets for individual projects, and overall operating budget for entire program and reposts all expenses to CRA board monthly.
o Under the direction of the City Manager, implements projects including planning and design, funding, construction coordination and bidding documents and procedures.
o Coordinates with other City departments on projects, as necessary.
• Works with local, state, and federal agencies in developing funding programs for both development and redevelopment projects.
• Interfaces with the local businesses, property owners, County Chamber of Commerce and other related groups.
• Develops public relations programs to generate interest and support for projects and makes public presentations as required.
• Participates in interviewing and monitoring of consultants and contractors for projects.
• Meets with citizens, businesses, homeowners, and other community groups as needed to assess needs and develop new projects.
• Packages, markets and identifies alternate financing for redevelopment projects with developers, lenders and government agencies.
• Coordinates efforts to amend the existing redevelopment plans as needed.
• Collects and analyzes economic, demographic, land use, and other data.
• Prepares and submits all required reports regarding issues, projects and activities related to the Community Redevelopment Agency (CRA) areas and Economic Development.
• Conduct field surveys, take photographs and gather information for site plans or program research: prepare pictorials to be used for proposals.
• Serves as the Main Street Manager of the non-profit “Main Street” organization, whose duties include but are not limited to:
o Understands and follows the Main Street Four Point Approach® to revitalization.
o Coordinates the activities of the “Main Street” Program Committees.
o Manages all administrative aspects: including developing and maintaining an appropriate data system for record keeping, developing and monitoring budgets, accounting, purchasing, preparing reports, documenting all physical changes, retaining information on job creation and business retention, and all other office activities.
o Supervises support staff.
o Develop strategies for downtown economic development and historic preservation. With the committees and Board of Directors, creates an annual action plan focused on these four areas: design, promotion, organization, and economic restructuring.
o Develops and conducts public awareness and education programs through speaking engagements, media interviews and appearances, keeps the program highly visible.
o Promotes the “Main Street” program area through special events and marketing campaigns.
o Provides advice and guidance to individual tenants or property owners regarding physical improvements, marketing, customer service, and various other concerns or questions they may have regarding their business.
o Provides advice and information, assesses and encourages joint involvement in the downtown community’s promotional events – advertising, uniform store hours, special events, business recruitment, parking management, etc.
o Advises and assists in efforts to attract people to downtown.
o Helps build strong, productive working relationships with appropriate public agencies at the local and state levels.
o Coordinates & recruits an active volunteer force.
o Participates in appropriate community organizations.
o Attends regular meetings held by Florida Main Street.
o Reports to the “Main Street” organization’s Board of Directors.
o Provide regular reports on “Main Street” activities to the CRA Board/City Commission and other organizations or agencies.
• May be required to work during a declared or undeclared emergency.
• Performs other related job duties as assigned.
Note: The omission of an essential function does not preclude management form assigning duties not listed herein if such functions are a logical assignment to the position or to reasonably accommodate individuals with disabilities.
Education and Experience:
• Bachelor’s degree, preferably in Urban Planning, Business Administration, Public Administration, or relate Field. Master’s degree preferred.
• Experience with a Community Redevelopment Agency and with Tax Increment Financing districts is preferred.
• Four (4) or more years’ experience in a planning and development, business/public administration, small business development, historic preservation, marketing, architectural design, economic development, neighborhood planning and visioning, and redevelopment projects.
• Preferred economic development experience in an historic setting.
Knowledge, Skills and Abilities:
• Knowledge of State of Florida laws including but not limited to Community Redevelopment Act, economic development methods, techniques, and programs.
• Basic knowledge of Florida Planning and zoning process and procedures.
• Knowledge of packaging, marketing and financing development and redevelopment projects.
• Knowledge of annual budget preparation and monitoring,
• Knowledge of various financial techniques available to fund projects, together with legal aspects of redevelopment.
• Ability to organize and communicate with developers, lenders and governmental agencies.
• Ability to interface well with the Community Redevelopment Agency Board, downtown businesses, homeowners, County Chamber, and other related groups.
• Ability to make public presentations.
• Ability to maintain effective public relations with the community.
• Ability to establish and maintain cooperative working relationships with city officials and employees, the public and representatives of other agencies toward the accomplishment of assigned projects.
• Ability to gain the trust and cooperation of others to effectively communicate concepts and ideas.
• Ability to deal tactfully and courteously with the public and maintain composure in difficult and/or stressful situations.
• Ability to work effectively with people of varying backgrounds, cultures, interests, educational and experience levels.
• Ability to organize technical data and material logically and conduct analysis regarding such data and material.
• Ability to complete tasks in a timely manner, multi-task, organize workload, meet deadlines, follow-up and take tasks to completion.
• Strong project management and organizational skills.
• Self-starter, ability to initiate tasks and complete projects independently.
• Computer literacy and proficiency with MS Office products.
• Basic knowledge of ESRI GIS software a plus.
Essential Physical Skills:
The work is generally sedentary and may require exerting up to 20 pounds of force occasionally and up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Additionally, the following physical abilities are required:
• Hearing: Ability to hear and understand at normal speaking levels with or without correction.
• Speaking/Talking: Ability to communicate clearly, accurately, and concisely through speech.
• Visual Acuity: Ability to perform activities such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and/or extensive reading, operating motor vehicles.
• Dexterity: Primarily with fingers, as in picking, pinching, or typing.
• Mental Acuity: Ability to make rational decisions.
• Repetitive Motion: Substantial movements (motions) of the wrist, hands, and/or fingers.
Work is performed in a dynamic environment that requires the ability to be sensitive to change and responsive to changing goals, priorities, and needs.
The job description does not constitute an employment agreement between the City and employee and is subject to change at any time by the City as the needs of the City and requirements of the job change.
The City of Crescent City is an Equal Opportunity Employer. In compliance with the United State Equal Employment Opportunity guidelines and the American with Disabilities Act, The City provides reasonable accommodation to qualified individuals with disabilities and encourages both perspective and current employees to discuss potential accommodations with the employer.
REQUEST FOR QUALIFICATIONS
FOR CONTINUING URBAN PLANNING PROFESSIONAL SERVICES
FOR THE CITY OF CRESCENT CITY
A. GENERAL SCOPE
Pursuant to Section 287.055, known as the Consultant’s Competitive Negotiation Act (CCNA), Florida Statues, the City of Crescent City invites submissions of statements establishing qualifications for Continuing Professional URBAN PLANNING services from qualified, licensed, professional consultants in the fields of Urban Planning services for the purpose of providing support services to city staff.
The city reserves the right to select at least three (3) firms to provide these services should this be determined to be in the city’s best interest.
The City of Crescent City desires to pre-qualify licensed professional consultants to provide advice and consultation, technical investigation and analysis, design and other professional services in the field of Urban Planning for the purpose of providing support services to all departments in the City involved in the implementation of City plans, projects and initiatives such as the Crescent City Redevelopment Plan, the Comprehensive Development Plan, the Capital Improvements Plan as well as other projects and associated proposals presented to the Crescent City Commission and CRA Board.
Written proposals shall be submitted no later than 12:00 p.m. FRIDAY, OCTOBER 1, 2021, after which time they will be opened and recorded by City staff at City Hall, 3 N. Summit Street, Crescent City, Florida 32112.
• Seven (7) copies of your document must be submitted in a sealed envelope or package, clearly marked on both the outside and inside as: REQUEST FOR QUALIFICATIONS FOR CONTINUING PROFESSIONAL URBAN PLANNING SERVICES RFQ 2021-02, (The above label must also appear on outside of any overnight or express mail envelope or package.)
B. SUBMISSION OF QUALIFICATION DOCUMENTATION
All proposals submitted in response to the Request for Qualifications must be received at the Crescent City City Hall, clearly marked as noted above and addressed to:
City of Crescent City
3 N. Summit Street
Crescent City, Florida 32112
All proposals must be received prior to 12:00 p. m., October 1, 2021.
C. PRE-SUBMISSION CONFERENCE
NOTE: There will NO Pre-Submission Conference. However, for the benefit of all involved in this process, any questions concerning the Request for Qualifications are to be directed in writing to the City Manager or by e-mail directed to the City Manager at [email protected]
D. DEVELOPMENT COSTS
The City of Crescent City, or its representatives, shall not be held liable for any expense incurred in connection with the preparation of a response to this Request for Qualifications and a statement of the firm’s qualifications
E. SCOPE OF WORK
The services may include, but are not necessarily limited to, advice and consultation; all phases of professional urban Planning expertise; mixed use project development (design and implementation); technical design investigations and analyses; environmental analyses; urban Infill site planning; urban design; design of transit oriented development (TOD) packages; parks/open space/streetscape planning/design and analysis; historic preservation planning and design; small area studies/economic analysis; project design oversight consultation; and other services in the areas of planning, urban design, streetscape, construction/structural programming, and other areas as necessary to implement the City's contemplated projects.
It is anticipated that the use of sub-consultants or joint venture arrangements may be required to adequately provide an acceptable range of professional expertise for all phases of work. Such arrangements, if utilized, will be subject to city approval.
G. ESTIMATED TIME SCHEDULE
The basic contract period shall be Fiscal Years 2021-22 and 2022-23. The city may, at its sole discretion, extend the contract for additional one (1) year periods to a maximum of THREE (3) years, (Fiscal Years 2021-22through 2023-24), or may elect to re-advertise at the end of each fiscal year.
H. CONTENTS OF THE PROPOSAL STATEMENT
Each firm which desires to apply for consideration shall submit the following information (maximum of 25 pages – not including cover letters, dividers, Public Entity Crimes Statement, or Form 330. Front and back counts as two pages):
1. Brief overview of the firm’s history and organization, and any sub-consultants, and/or joint ventures.
2. A summary or resume (limit two pages per individual) of the professional credentials and experience of the key members within the offices proposed to support the appointment. One-page summaries of individuals which may actively provide support to the key individuals.
3. A short descriptive summary of the firm’s experience in the areas of services requested, as well as the firm’s relevant experience in Florida.
4. A list of three municipal or local governments within Florida as client references for which work similar to this request has been performed within the last five years.
5. A statement of the firm’s financial stability- a letter from the firm’s bank(s) is required.
I. SELECTION PROCESS
The respondent’s qualifications will be evaluated by a City of Crescent City evaluation team, which may include representatives from the Public Works Department, Crescent City Natural Gas, CRA, Finance Department and Administration.
The members of the evaluation team will then rate the consultants and forward the ranked list to the City Commission for approval.
The City may require interested firms or teams to make presentations to further expound on their qualifications to perform the requested services. If so, additional information will be provided to the firms/teams selected to make presentations regarding the parameters for the presentations.
Proposals will be graded on the following criteria:
Work on similar projects:
Historic Preservation Planning
Project Implementation and Management
Professional Experience and Qualifications
J. INSURANCE REQUIREMENTS (Include as a supplement)
1. Worker’s Compensation – in compliance with State and Federal laws.
2. Comprehensive General Liability – Minimum limits of $500,000 per occurrence and $1,000,000 aggregate for Bodily Injury Liability and Property Damage Liability.
3. Comprehensive Automobile Liability.
4. Professional Liability Insurance – minimum of $1,000,000.
K. CONSULTANT REQUIREMENTS
The consultant firm and its principal(s) in charge of the project must:
1. Have demonstrated experience in providing the type of assistance requested in the Request for Qualifications.
2. Be available to commence the services requested within ten (10) days after contract award.
3. Agree to allow duly authorized agents of the City of Crescent City access to any books, documents, papers or records which are directly pertinent to this project for the purpose of making audit examinations, excerpts, and transcriptions and to maintain all required records for two (2) years after the city’s final payment and all other pending matters are closed.
4. Assure that deliverables under any contract resulting from the award of this Request for Qualifications will be, without exception:
a. Available for duplication, dissemination, and use by the City of Crescent City as needed without restrictions or liability for copyright, royalties or usage fees; and
b. Uniquely developed to meet the needs and requirements of the City of Crescent City and not copies of deliverables developed under previous contracts. Also, Technical Specifications must be compatible with MICROSOFT Office 365, while Construction Plans must be in Auto CAD 2012, and reflect the city’s GIS Coordinate System (at least ArcGIS Release 10 and GCS_North_American_1983). A 13 Section survey was completed and the report is available with GIS control points and corner records. All surveys and drawings to be provided on CD’s in AutoCAD dwg format as well as PDF’s.
5. Any person submitting a proposal in response to this Request for Qualifications must execute the enclosed form PUR. 7068 SWORN STATEMENT UNDER SECTION 287.133 (3)(a), FLORIDA STATUES, ON PUBLIC ENTITY CRIMES, including proper check(s) in the space(s) provided and enclose it with the proposal (Exhibit A).
6. Submit all required information at time of submittal. The city reserves the right to request clarification on items but will not accept additional information after submittal deadline not a part of a direct request from the City.
7. Provide all deliverables within a specified time frame, or within four (4) weeks after completion of each project.
1. Submission of standard GSA form 330 is required.
2. The city reserves the right to request clarification of information, or additional
information, after the deadline from one or all proposers.
REQUEST FOR PROPOSALS
PROFESSIONAL SERVICES FOR
BRANDING & MARKETING
FOR THE CITY OF CRESCENT CITY AND
THE CITY OF CRESCENT CITY COMMUNITY REDEVELOPMENT AGENCY
Part I: GENERAL INSTRUCTIONS
A. Intent of RFP: It is the intent of the City of Crescent City, Florida, (City) and its CRA Board (Also referenced herein as “The Board”) to select a professional company, consultant teams and/or an individual contractor to create a Brand Identity/Platform and identify a clear marketing strategy and plan for Crescent City’s downtown area and the city at large. This Strategy/Plan should represent the varied economic sectors of our collaborators and be used for residential, business and visitor recruitment. A marketing campaign will focus on delivering the Brand and instilling a sense of pride inside the downtown and the city as well as create design standards for future marketing and communication material.
B. Time and Due Date: The City of Crescent City’s CRA Board will accept Proposals that must include statements of qualifications from firms/individuals, corporations, partnerships, and other legal entities authorized to conduct business in the State of Florida by October 1, 2021 no later than 4:00 pm.
Visioning and Revitalization Efforts
Since the late 1990’s, the City of Crescent City has undertaken several revitalization efforts to better plan for and focus quality development and services citywide. Major efforts have included planning for the Downtown area through the creation of a Community Redevelopment Area and Redevelopment Plan, The 2018 Community Redevelopment Plan Update, and a Hotel Feasibility Study.
The preliminary focus of this RFP is to develop a Brand for Crescent City’s downtown that defines an identity and market position and to create a Marketing Strategy to implement and solidify that Brand in the hearts and minds of local and regional residents, businesses and visitors.
2. CONTRACT AWARDS/TERM OF CONTRACT
Following the selection of a qualified firm/individual the CRA Board anticipates entering into one (1) contract with the firm/individual whose qualifications and experience are judged to be most advantageous to the CRA Board and the City. The project compensation schedule will be negotiated to provide the flexibility to the Consultant to prioritize his/her staff as efficient as possible. The Proposer understands that any response to this RFP as submitted will not constitute an agreement or a contract with the Proposer. A proposal is not binding until proposals are reviewed and accepted by the Crescent City CRA Board and both parties execute a contract.
3. DEVELOPMENT COSTS
The CRA Board shall not be liable for any expense incurred in connection with preparation of a response to this Request for Proposals. Proposers should prepare a straightforward and concise description of the Proposer’s ability to meet the requirements of the RFP.
The CRA Board/Staff will not respond to oral inquiries. Proposers may submit written, e-mailed
or faxed, inquiries regarding this RFP to the CRA Offices fax number at (386) 698-3467 or the City Manager’s e-mail address at [email protected] The City will respond to written, e-mailed or faxed inquiries received at least five (5) working days prior to the RFP due date. The City will record its responses to inquiries and any supplemental instructions in the form of written addenda. All written addenda will be issued through the City Manager’s email and posted on the City website. It shall be the responsibility of the Proposer, prior to submitting their proposal, to determine if addenda were issued; acknowledging and incorporating them into their proposal.
5. PROPOSAL SUBMISSION AND WITHDRAWAL
The CRA Board will receive Proposals at the following address and clearly marked on the outside:
RFP 2021-01: PROFESSIONAL SERVICES FOR BRANDING AND MARKETING:
City of Crescent City
3 N. Summit Street
Crescent City, FL 32112
Statements received after the established deadline will not be opened. Proposers may withdraw their submittal by notifying the CRA Board in writing at any time prior to the due date. Upon opening, the submitted Proposal it will become a “public record” and shall be subject to public disclosure in accordance with Chapter 119, Florida Statutes.
6. STATEMENT RESTRICTIONS
In order to control the cost of proposal preparation, submittals will be restricted to the requirements as described in Part II – Instructions for Preparing the Proposal contained within this RFP.
7. DRUG FREE WORKPLACE
The City of Crescent City is a Drug Free Workplace. It is strongly suggested that the attached Drug Free Workplace Form be signed and returned to this office with the proposal.
8. PUBLIC ENTITY CRIMES STATEMENT
In accordance with Florida Statutes Sec. 287.133(2) (a), “A person or affiliate who has been placed on the convicted vendor list following a conviction for a public entity crime may not submit a bid on a contract to provide any goods/services to a public entity, may not submit a bid on a contract with a public entity for
construction or repair of a public building or public work, may not submit bids on leases of real property to a public entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or
Consultant under a contract with any public entity and may not transact business with any public entity in excess of the threshold amount provided in Section 287.017, for Category Two, for a period of 36 months from the date of being placed on the convicted vendor list.”
9. MINORITY BUSINESS ENTERPRISE (MBE)
M/WBEs are encouraged to participate in the proposal process. All MBEs shall be certified as a Minority Business Enterprise by the State of Florida, Department of Management Services, Office of Supplier Diversity pursuant to Section 287.0943, Florida Statutes, or by statewide and interlocal agreement certification, as provided for by Section 287.09431, Florida Statutes. A State of Florida MBE Certificate or
interlocal agreement from an agency having an interlocal agreement with the State of Florida must accompany the RFP submission.
The CRA Board shall have the right to unilaterally cancel, terminate or suspend any contract, in whole or in part, resulting from this RFP by providing the selected firm thirty (30) days written notice by certified mail.
11. FISCAL NON-FUNDING CLAUSE
In the event sufficient funds are not budgeted for a new fiscal period, the Board shall notify the successful Proposer of such occurrence and the contract shall terminate on the last day of the current fiscal year without penalty or expense to the Board.
12. RESERVED RIGHTS
The CRA Board reserves the right to accept or reject any/or all submissions, to accept all or any part of the submission, to waive irregularities and technicalities, and to request resubmission, if it is deemed in the best interest of the Board. The Board, in its sole discretion, may expand the scope of work to include additional requirements. The Board reserves the right to investigate, as it deems necessary, to determine the ability of any firm to perform the work or services requested. The firms upon request shall provide information the Board deems necessary in order to make a determination.
13. EQUAL EMPLOYMENT OPPORTUNITY CLAUSE
City of Crescent City, Florida, in accordance with the provisions of Title VII of the Civil Rights Act of 1964 (78 Stat. 252) and the Regulations of the Department of Commerce (15 CFR, Part 8) issued pursuant to such Act, hereby notifies all Proposers that it will ensure that in any contract entered into pursuant to this advertisement, minority business enterprises will be afforded full opportunity to submit proposals in response to this advertisement and will not be discriminated against on the ground of race, color or national origin in consideration for an award.
14. PERFORMANCE EVALUATION
At the end of the any contract, the receiving department will evaluate the successful proposer’s performance. This evaluation will become public record.
15. REUSE AND OWNERSHIP OF DOCUMENTS
All data, inputs, analytical reports, contract documents, deliverables, and other work products that result from the professional services being offered through any response to this RFP and any contract resulting therefrom shall become the property of the City and shall be delivered to the City as requested. Any and all information/materials covered under this paragraph and RFP may not be copyrighted by the contractor. The City may use all data and products for purposes deemed appropriate by City for the business of the City.
16. PRE-SUBMISSION CONFERENCE
There will no pre-submission conference
17. SCOPE OF WORK
The City/CRA is seeking qualified firms to develop a Brand and Marketing Strategy to solidify the brand and deliver the message of the brand promise to the residents, businesses and visitors of Crescent City.
The resulting plan will include:
• A Branding platform for Crescent City with tag line, Downtown Crescent City with tag line, brand statement, colors, fonts, logo treatments for the Downtown, the Community Redevelopment Agency, the Crescent City Main Street organization as well as current and potential downtown events. It will also include brand extension design elements for use in marketing the downtown with advertisements, brochures, letterhead, business cards, banners, CRA website, Crescent City Main Street website, wayfinding, etc.;
• A marketing strategy and advertising campaign based on the Brand;
The proposed scope of services is listed below must be addressed in a formal proposal to the City/CRA.
A. Develop a Brand for Crescent City downtown: The Consultant shall develop a Brand platform from which marketing efforts can develop. Brand elements shall include logos (Downtown
Crescent City, The Crescent City CRA, Crescent City Main Street and potential special events such as Downtown Street Parties, Wine Tastings, Chocolate Strolls, Car Shows, etc. to extend the brand); fonts, color palette, and design elements/icons. The Consultant shall present examples of brand extensions such as pole banners (i.e. “Welcome to Downtown Crescent City!”), wayfinding, event posters, website template, letter head, business cards, etc.
B. Marketing Plan: Develop a Marketing Strategy to solidify the brand and deliver the message of the brand promise to the residents, businesses and visitors of New Port Richey.
a. 3 meetings with staff to coordinate as the project progresses. Hourly for additional meetings requested by the City;
b. Minimum monthly reports outlining significant meetings, discussions, actions and results;
c. Consultant shall present a draft of the Brand and Marketing Plan to the CRA Board prior to finalizing the deliverables, for the purpose of receiving feedback and making revisions at the direction of the Board.
d. 7 copies of the Branding Packet Booklet and 1 copy in electronic format (pin drive), including the following;
i. Downtown logo and tag line
ii. Crescent City Main Street logo
iii. Brand color palette and font styles
iv. Brand statement
v. Samples of ad copy/layouts
vi. Pole banner designs
vii. Brochure designs – shopping guide, visitors guide, recruitment packet, etc.
viii. Wayfinding graphic design (not the actual wayfinding system)
ix. Design for Letter head, business cards
x. Collateral designs such as shirts, water bottles, hats, (swag), etc.
e. Electronic version of final documents must be provided in a compressed or web view as well as a printer-ready version.
18. ESTIMATED TIME SCHEDULE
The basic contract period shall be negotiated for completion of deliverables identified in this RFP and included in the execution of any resulting contract with the most qualified firm and/or individual as determined by the City Commission and the CRA Board.
19. CONTENTS OF THE STATEMENT OF QUALIFICATIONS
As part of the Responder’s Proposal each firm/individual shall submit documentation of their qualifications for consideration and will include the following information. All responses shall at minimum contain the following:
A. Scope of Services and Statement of Qualifications. Describe in detail an understanding of the services requested. Respondents shall also submit a statement of qualifications that addresses the proposed scope of services; provide a company/individual profile, and a description of major accomplishments.
B. Description. Description of overall knowledge of the City of Crescent City and the CRA’s redevelopment goals and objectives.
C. Business Organization. State the full name of the organization and indicate whether the company operates as a partnership, corporation, or sole proprietorship. State the number of years the organization/individual has been in business and include the name and business address of company owners. Identify the individual by name and title authorized to negotiate contract terms and enter into legally binding commitments. Identify by name and position the staff persons assigned to the project and who will actually perform the services requested in this proposal.
D. Project Management. Provide a narrative explanation that specifies project management and reporting responsibilities for managing a project similar to the one described in this request. The narrative should also detail the approach, methodology, deliverables, and client meetings.
A. Samples of Previous Work. Provide samples of previous Branding and Marketing services for municipal and/or non-municipal entities.
E. References and Client List. List three former clients for whom similar or comparable services have been performed. Provide a current list of your company’s clients and identify any potential conflicts.
Any response not containing full and complete responses to the above minimum elements may be deemed unresponsive to this RFP.
20. INSURANCE REQUIREMENTS
A. Worker’s Compensation – in compliance with State and Federal laws.
B. Comprehensive General Liability – Minimum limits of $500,000 per occurrence and $1,000,000 aggregate for Bodily Injury Liability and Property Damage Liability.
C. Comprehensive Automobile Liability.
D. Professional Liability Insurance – minimum limits of $1,000,000.
E. Any and all deductibles to the above referenced policies are to be the
responsibility of the successful firm.
F. Hold Harmless: The City and the CRA Board shall be held harmless against all claims for bodily injury, sickness, disease, death or personal injury or damage to property, or
loss of use resulting from or arising out of performance of this agreement or
contract, unless such claims are a result of the City’s or the Board’s sole negligence. The
City and the CRA Board shall also be held harmless against all claims for financial loss with
respect to the provision of or failure to provide professional or other services resulting in
professional, malpractice, or errors or omissions liability arising out of performance of this
agreement or contract, unless such claims are a result of the City’s and/or the CRA Board’s
PART II: INSTRUCTIONS FOR PREPARING PROPOSALS
1. RULES FOR SUBMITTING THE STATEMENT OF QUALIFICATIONS
A.The Statement must name all persons or entities interested in the proposals as principals of the Project Team. The Statement must declare that it is made without collusion with any other person or entity
submitting a proposal pursuant to this RFP.
B. Any questions regarding a project or submittal shall be directed to the City Manager’s Office. There shall not be any contact between a Proposer and any member of the City Commission/CRA Board regarding the project or any proposal submitted by any Proposer. Any Proposer contacting any member of the City Commission/CRA Board regarding a submitted proposal is subject to sanctions up to and including having the Board disqualify that firm’s submittal.
2. STATEMENT FORMAT
Responses to the RFP must include one (1) original (unbound) and six (6) copies of the response which addresses the requirements below, along with an electronic version (PDF) of the full response.
In determining the responsibility of any offeror, the CRA staff will examine the factors as listed below. Offerors shall address each factor specifically in their Statement.
A. Section 1 – Qualifications
Provide a statement of your qualifications. Identify your firm’s capability and experience on similar assignments, particularly for municipalities. Include a description of the firm, its organizational structure, the location of the principal offices and the location of the office that would manage this project.
B. Section 2 – References
List three recent clients for whom similar or comparable services have been performed. Include the name, mailing address and telephone number of their principal representative. Describe, in detail, each projects’ outcomes and the process your company took to achieve those outcomes.
C. Section 3 – Project Team
List the key personnel and their individual responsibilities on this assignment. Include the extent of each person’s participation and their related experience (Resumes should be included in an appendix). Indicate the approximate percentage of the total work to be accomplished by each individual.
D. Section 4 – Proposed Budget
Define the total estimated contract amount on a time and materials basis, with a not to exceed amount. The cost information provided will help to indicate your understanding of the scope of the project. Include the following:
• A list of all phases of work;
• A list of all tasks required to accomplish each phase;
• The estimated material and labor hours for each position classification required to accomplish each task and a current fee schedule including each position classification; and
• The time duration required to accomplish each phase of the work.
1) Appendix #1 – Resumes
Resumes of all key personnel within the project team shall be provided. Each resume shall not exceed two (2) pages in length.
Part III: SELECTION PROCESS
The respondent’s proposal will be evaluated by City/CRA staff and the staff will recommend the top proposal to the CRA Board (CRA) for their consideration.
EVALUATION METHOD AND CRITERIA
The CRA shall be the sole judge as to the merits of the Proposal, and any resulting agreement. The Board’s decision will be final. The evaluation criteria will include, but shall not be limited to, considerations listed under Part I, #17 – Scope of Work. Proposals will be reviewed by the City/CRA Staff and evaluated based on the format and content outlined in this proposal as follows:
EVALUATION CRITERIA POINTS
PERCENTAGE (WEIGHT) Points
A. Shows a strong knowledge of creating a Brand for public agencies/clients;
B. Shows a strong knowledge of creating a destination marketing plan;
C. Proves a successful work history for previous marketing projects for public agencies/clients;
_____ ____________________________ 0 to 35
TEAM PROPOSED FOR THIS PROJECT
A. Incorporates a strong team structure able to handle the task;
B. Team members have resumes that reflect experience in Branding and destination Marketing;
C. Company has completed work for other City and/or County Governments. 0 to 15
A. Cost breakdown is detailed and meets the Statement’s requirements;
B. Costs are controlled. 0 to 25
A. Shows a thorough understanding of the project
B. Able, at a minimum, to meet all of the principal areas defined in the RFP’s Scope of Work 0 to 20
A. Lists strong references reflecting examples of successful outcomes for similar projects. 0 to 5
TOTAL EVALUATION: 100
The City/CRA’s staff shall evaluate and rank the proposals submitted by all respondents. The top respondent(s) may be invited to present their specific proposal(s) to the City/CRA Staff for consideration. The staff will then forward the top submission to CRA Board for consideration.
The CRA Board, at their sole discretion, will select the top firm/individual to move forward to contract negotiation, or it may reject the proposal and direct the staff to reissue the RFP.
The anticipated schedule for this project is as follows:
• Publish RFP: September 10, 2021
• Response to RFP: Submission of Proposals- 4 pm, October 1, 2021
• Possible Interviews top respondents: Week of October 4, 2021
• Presentation of top proposal to the CRA Board: October 14, 2021
• Execute Contract: Week of October 18, 2021
Note: Dates are subject to change as determined by the City/CRA Board.